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Experienced investment professionals

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Robert "Bob" Tull

Founder / Partner

Bob has been a well-recognized expert in the ETF market since 1993, when he was one of the principals behind the development of WEBS -- the precursor to iShares ETFs. In the ensuing years he has consulted to issuers and governments on ETF infrastructure support, became a named inventor on multiple security patents involving exchange-traded products, and he has played a leading role in the design and development of over 400 exchange traded products in the U.S., Europe and Pacific Rim. Bob was the 2018 Global ETF Award Winner for the Greatest Contributor to the ETF marketplace. He is currently also Co-Founder and President of Procure Asset Management, an ETF firm.  From 2005 to 2018, Bob ran Robert Tull & Co, a consulting firm to ETF issuers.  He also served as a Vice President of the American Stock Exchange from 2000 to 2005. 

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Kathleen Neumann

President / Partner


Kathleen has more than 30 years' investment experience including equity research, portfolio management and executive level experience managing an investment advisory firm. Prior to joining Pegassets in 2019, she served as President of SerenityShares Investments, an ESG-dedicated ETF start-up. As President of TAMRO Capital Partners (2004-2016), she was in charge of leading the business aspects of this $2.5B asset management firm. Kathleen earned a B.A. in Economics from the University of Maryland, where she was nominated to Phi Beta Kappa, and a M.B.A. in Finance and Investments from George Washington University.  She holds the Chartered Financial Analyst designation and is a past President of the CFA Society of Washington DC.

Pegassets’ founding in 2018 was driven by the need for new active management models to stem the asset flow out of active into passive vehicles.  These negative flows are primarily caused by active managers, as a whole, underperforming their benchmarks. This underperformance has continued, with active managers failing to meet their benchmarks from 2010 through 2021 – now 12 consecutive years!


As a long-term provider of solutions to problems within the investment management industry over his 40-year career, after extensive due diligence on EAM and collaboration with Turing Technology Associates, Bob knew he had finally found a way to help active management.  By using EAM to improve performance and deliver alpha to their clients, active managers should begin to experience asset inflow, thus reversing the tide.  Bob was a member of the EAM Research Consortium that published the first EAM research paper

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